About Atradius China

Eric den Boogert was appointed to the position of Managing Director of Atradius Credit Insurance in Asia and the Middle East in 2011. A member of the Atradius Leadership Team, he is directly responsible for all operations and strategy in Asia and the Middle East.

Eric joined the company in 1995 and has worked in commercial functions located in the Netherlands (Breda), Germany (Cologne), the UK (London) and India (Mumbai) before relocating to Hong Kong in January 2006 to take on the post of Regional Sales Manager New Markets, He was later promoted to Deputy Regional Director New Markets and Country Manager for Hong Kong.

In his previous roles, Eric was responsible for business development in Japan, China, Hong Kong, India, UAE and Brazil as Regional Sales Manager, where he succeeded in achieving growth ahead of target every year.

A law graduate from Erasmus University, Rotterdam (Netherlands), Eric’s extensive experience of working with emerging markets in Asia, the Middle East and South America provides him with a highly developed commercial understanding, which has helped shape the services and solutions provided by Atradius in Asia.

Hong Lin was appointed to the position of Country Manager for Atradius Credit Insurance China in June 2011.  He is responsible for Atradius’ operation in China, including the strategic development of the country’s market and customer relationships.

Hong joined Atradius in 1998 as a Senior Buyer Underwriter in Germany before moving to China in 2005. He was a key member of the project team that set up Atradius Partner Relationships before becoming Senior Risk Service Manager, where he and the Buyer Underwriting Team made a significant contribution to the substantial growth of our business in the country.

Having lived in Europe for 15 years and worked in Germany and China, Hong has a wealth of experience in Europe and Asia.
 

Bart Poublon was appointed to the position of Executive Manager Risk Services Asia Pacific in July 2012. He is currently located in Hong Kong and is responsible for managing a team of more than 50 credit analysts located across the region in Australia, Singapore, Hong Kong, Taiwan, Japan, Thailand, China and Indonesia.

Prior to this, Bart worked in several roles for Atradius around the world. This included Senior Risk Underwriter in the UK, Underwriting Manager Asia and Manager of the Claims and Recoveries team in Sydney, Australia.

Bart is originally from Belgium and graduated there with a degree in Business Administration - Accountancy & Taxation before taking his first position with Atradius in Paris as a Buyer Underwriter for the Textiles Industry.

Tony Au was appointed to the position of Regional Head of Atradius Collections in Asia Pacific in2008.  He is responsible for managing Collections operations, sales and regional expansion of the business across Asia and Oceania. 

Tony started his career in the Commercial Banking Department at Nanyang Commercial Bank.  He then joined Hong Kong Export Credit Insurance Corporation (HKECIC) where he held various senior positions in underwriting, business development, claims and recoveries. Prior to joining Atradius Collections in 2008, he worked as a Senior Underwriter at QBE Hong Kong & Shanghai Insurance and was mainly responsible for the underwriting and claims in trade credit insurance. 

Tony graduated with a BSc degree in Economics from the School of Business Management, Hong Kong University of Science and Technology, and received a LL.B. in Chinese Law from Tsinghua University.